Like most of the other ladies here I had received this mascara in a monthly ipsy glam bag. I was instantly in love with it and went out to buy it at Shoppers Drug Mart for $28 CAD. I like the way it lengthens the look of your eyelashes right away. It comes on a little thick but not enough to clump up. The shade of black is perfect and gives it that wow factor. Like most mascaras its life length is 6 months. I absolutely love love love this product and aside from the price there is nothing that I would change. I can now put aside the false lashes and go out looking fresh with Smashbox X-Rated Mascara. I highly recommend this product to the ladies that are looking for the extra length, depth and over all shock factor !!!! 5 stars in book !!!!